Every organization, commercial or non-profit, has a story to tell. With 26+ years in marketing, one of the the biggest thing I’ve learned is that virtually everything changes. With change should come an approach to accommodate to it.
I have blogged about the vital importance of using useful and informative content on your website. It doesn’t matter whether your posting data or descriptive copy, make sure you have a purpose for what you’re showing your audience. Entertaining your audience is one thing, but if you you have facts, data, or trends to share, by all means share it. If there is limited usefulness to your content, people will see the transparency and move on.