Web and graphic design in Maryland – Communication Technologies, LLC

After several months of research, phone calls, emails, and more research, we finally went live with this powerful new site. Employerbrief.com was probably by far, my most far-reaching campaign. The site includes everything and my customer has already picked up the A, B, C’s of how to manage this site pretty quickly.

Already with 400+ timely news articles, opinions, and stories, Employerbrief.com will not disappoint. It features public news, a guest pass level access for people who will sign up to receive weekly updates and alerts, and a premium level access for exclusive members who need to have ALL the news.

I will post more about the site including an interview with the founder in the coming weeks. In the meantime, enjoy!

Every organization, commercial or non-profit, has a story to tell. With  26+ years in marketing, one of the the biggest thing I’ve learned is that virtually everything changes. With change should come an approach to accommodate to it.

OK, so you have this slick new video. Whether your video is professional or not, it won’t do your business any good if the playback is slow, choppy, or if the visual and audio quality is annoying. If a picture tells a thousand words, a video tells exponentially more than that. Most people are willing to sit through a few minutes or more of interesting video if they believe there is a payoff.

By now, it’s no secret that virtually every internet marketing expert is recommending that businesses use social networking sites as marketing tools. I’ve heard this for a few years that it’s important to “friend”, “tweet”, “digg”, “linked-in”, and “buzz” etc… But why?

I have blogged about the vital importance of using useful and informative content on your website. It doesn’t matter whether your posting data or descriptive copy, make sure you have a purpose for what you’re showing your audience. Entertaining your audience is one thing, but if you you have facts, data, or trends to share, by all means share it. If there is limited usefulness to your content, people will see the transparency and move on.

When I first began developing websites, the trend was to show as much stuff as you could put on a page and then add some more. The web was so new and it was so cool compared to print. Hey there’s no limit to the amount of stuff or pages we can have, lets add more pictures!

So if we’re still living in the “Information Age” what is the most important thing that a website should offer? Information. Who, what, why, where, when, how? As the amount of information increases, so does the importance of it being readily available. Is the data understandable in its current format? Can data be gathered quickly and easily? Are there tendencies that can be formulated from the data? Is the data useful?

I read an article recently on Wired’s blogsite about Douglas Bowman, Google’s design visual lead leaving the giant because “an obsessive, engineer-heavy, data driven-culture made it impossible for him to work there anymore.” Wow, I’ve been there too. I have worked for companies that would hold meetings to plan for follow up meetings.

In today’s Advertising Age’s “Digital” section, Nat Ives wrote an article about the huge media companies whining to google about not having leverage over organic search engine rankings. It’s an interesting article and despite my background in advertising, I definitely don’t agree with their side of the argument.