I have blogged about the vital importance of using useful and informative content on your website. It doesn’t matter whether your posting data or descriptive copy, make sure you have a purpose for what you’re showing your audience. Entertaining your audience is one thing, but if you you have facts, data, or trends to share, by all means share it. If there is limited usefulness to your content, people will see the transparency and move on.
Wes Trochlil, President of Effective Database Management, recently posted a video of a presentation he gave on a very similar topic. “Using Business Intelligence Intelligently” is a short video of about 5 minutes, discussing the importance of usefulness in data. He illustrates the common sense approach that organizations should employ when gathering data [or information]. “What is it going to be used for? Or what are you going to do with this information” You can click here to view his presentation.
Keeping your information useful doesn’t just apply to data. Consider your audience and how this information or data will help them. The more useful and purposeful your communications are with your audience, the more they will benefit from visiting your website. Don’t underestimate your readers. Serve them…
